John Havinden was a modernist photographer, born in 1908. He set up Gretton Photographers (1930) to specialize in commercial and colour photography. Havinden worked mainly for Crowford's Advertising Agency for which his brother, the artist Ashley Havinden was Director. Notable campaigns were for HMV, Standard Cars and Monte Carlo. His stark, precise and geometric photographs spoke of the modernist ideals appearing in architecture, design and photography.